HomeClimate Change BullshitCindy's Hydrogen Industry

Cindy’s Hydrogen Industry




5 factors driving hydrogen investment

By Paul Homewood

In 2020, Europe swung behind hydrogen as a pillar of its strategy to reach net zero emissions. Now in 2021 the focus of industry, investors & policy makers is how hydrogen deployment will work in practice.

Why is hydrogen so important?  It facilitates the decarbonisation of key areas of the industrial, heat and transport sectors that are difficult or expensive to electrify. It also provides important power sector flexibility to support high levels of renewables penetration.

The key challenge for 2021 is defining policy support and business models that will drive rapid investment in hydrogen supply chains.  Hydrogen needs to scale much faster than renewables have over the last decade, to kick start decarbonisation beyond the power sector.

In today’s article we look at 5 factors that are set to drive hydrogen investment, supply chain value and impact on existing energy portfolios.

Policy support to cover green & blue hydrogen

The European Commission and the UK government realise the importance of the rapid scaling of hydrogen across a variety of production technologies.  Headline policy announcements have so far targeted green hydrogen produced from renewable electricity. The long term vision for green hydrogen is compelling: electrolysers will soak up surplus renewable energy and convert it into a high value flexible fuel, to facilitate deep decarbonisation.

However targeting electrolysers alone will result in a slower pace and scale of hydrogen deployment, given significant renewable & network infrastructure constraints. Incremental demand driven by the EU + UK electrolyser targets announced to date (~45GW) is set to increase European power demand by around 5% by 2030 (similar to the impact of EVs). Yet the volume of green hydrogen produced by meeting these 2030 targets, falls well short of what is required to progress decarbonisation of ‘hard to electrify’ areas of the industry, heat & heavy transport sectors towards 2050 targets.

A broader and more pragmatic focus is emerging this year in recognition of these constraints. The EU is swinging behind a role for blue hydrogen produced from natural gas, as a transition technology.  The UK is particularly interested in blue hydrogen given its existing natural gas infrastructure and access to storage in the form of depleted field reservoirs and salt caverns.

The EU’s climate commissioner Frans Timmerman has been increasingly public in his support for scaling hydrogen via fostering competition across multiple production sources. This was reinforced in a motion adopted last week in the European Parliament’s climate committee in support of the role of the transition role of blue hydrogen alongside green.

This is an important sign that European leaders are pragmatic about scaling hydrogen and doing it fast. Let’s consider 5 factors that will shape how this may happen in practice.

1.Hydrogen is an expensive fuel

Whether it is produced from electricity or natural gas, hydrogen is expensive. Total production costs including fixed and capital costs are high compared to e.g. natural gas or power. Variable production costs are also typically high, given conversion from another form of energy.

There are three main hydrogen production methods currently in play:

  • green hydrogen: produced from renewable energy & water via electrolysis
  • blue hydrogen: produced from natural gas using steam methane reformation (SMR) and carbon capture & underground storage (CCUS)
  • turquoise hydrogen: produced from natural gas via a chemical process (pyrolysis) yielding a solid form of carbon biproduct that can be used in industrial processes (carbon black).

We focus on green & blue hydrogen in this article given these are the technologies likely to dominate the scaling of hydrogen over the next 10-15 years. Turquoise hydrogen (via pyrolysis) could play an important role in the longer term, but is currently at an earlier stage of evolution. Chart 1 summarises production costs for green and blue hydrogen relative to current costs for natural gas and grey (unabated) hydrogen.

High production costs mean that the initial deployment of hydrogen is likely to focus on high value end users in industrial clusters, for example in the production of low carbon steel & chemicals, heavy transport and peak power generation. Development of hydrogen clusters is already underway for example in the UK, Netherlands & Scandinavia.

Blending of hydrogen in existing high pressure natural gas networks is possible up to at least 20% by volume (around 7% by energy).  Blending does not target high value end use, but it does support the broader scaling of hydrogen production to displace natural gas over time.

2.Supply chain costs shape competitiveness

Production cost structure will shape the deployment and utilisation of hydrogen as a fuel. Yet green & blue hydrogen have very different supply chain structures, as summarised in Chart 2.

The green hydrogen supply chain is characterised as follows:

  • Infrastructure: Requires renewable generation (RES) & transmission network infrastructure as well as electrolysers – this is effectively incremental infrastructure to support the incremental power demand required to produce hydrogen.
  • Total costs: Currently high, but with large potential for cost declines as electrolyser capex falls with scaling. Access to low cost power is also a key cost driver which should improve over time with RES penetration.
  • Variable costs: Directly linked to power market prices in most cases, given strong advantages of connecting electrolysers to the grid (e.g. to access top up power & additional revenue streams).
  • Key issues: Renewable resource constraints. Power network constraints. Electrolyser capex decline rates. Prevalence of low market power prices to support utilisation rates high enough to earn a return on capital.

The blue hydrogen cost chain looks very different:

  • Infrastructure: Significant advantages from re-using existing gas network infrastructure to transport feed energy & sequester C02. SMR infrastructure is conventional technology & carbon capture relatively simple (e.g. vs post combustion power plant CCS).
  • Total costs: Currently significantly lower than green hydrogen (helped by lower infrastructure footprint), but with less potential for cost declines and a residual carbon footprint that needs to be cleaned e.g. via purchasing carbon EUAs.
  • Variable costs: Directly linked to market price for natural gas + processing costs for SMR and CCUS. Likely to be significantly lower than average green hydrogen variable costs across at least a 10-15 year horizon.
  • Key issues: Limited potential to reduce costs over time. Cost effective access to sequestration infrastructure e.g. depleted gas fields. Dealing with residual carbon footprint.

In the long run e.g. 2040+, incremental investment in hydrogen production capacity is likely to be dominated by green hydrogen. In fact the deployment of electrolysers will likely be a key means of facilitating very high penetration of wind & solar, by helping to balance huge swings in generation.

But across the next 20 years there are practical limits as to how fast electrolysers can be scaled.  These are driven by constraints relating to the pace of renewables build, network congestion and availability of low cost power.  This paves the way for green and blue hydrogen to compete & co-exist.

3.End user demand to shape deployment

We are used to price responsive power & gas markets that dynamically balance independent sources of supply & demand.  Hydrogen may evolve into a more liquid market over time, but for at least the next 10 years, end user requirements will play a key role in shaping hydrogen deployment and supply chains.

Many of the ‘foundation customers’ for low carbon hydrogen are likely to be industrial sites e.g. steel & chemical producers. The requirements of end users will be important in shaping the evolution of hydrogen. For example:

  • Pricing: how hydrogen cost is integrated into end user margin e.g. fixed price vs linkage to hydrogen production costs
  • Volume flexibility: to meet end user demand profiles e.g. supporting peak power generation
  • Reliability: to avoid large cost penalties if industrial processes are interrupted.

As was the case in the early stages of gas and LNG market evolution, hydrogen offtake contracts will play a key role in defining the price & volume structure and risk sharing relationships between producers and consumers.

Local hydrogen markets are likely to develop much more quickly than cross border markets. Industrial & power generation clusters require only 2 or 3 hydrogen end users to spawn transactions in a local market e.g. resale of surplus volumes or purchase of incremental volumes. There may also be instances where owners of otherwise potentially stranded gas assets can bring existing infrastructure to the party (pipes, storage, compression) at costs much lower than new build.

A liquid pan-European market is many years away, but it if it comes, growth will likely be driven organically from expanding local markets.

4.Hydrogen is cheaper to store than power

The ability to store energy across periods of low wind & solar output is one of the key challenges of decarbonisation.  Storage of power is expensive, particularly over longer durations (e.g 8 hrs +). Hydrogen production may be expensive, but its storage is relatively cheap.  This will be an important factor shaping hydrogen supply chains & utilisation.

Storage related opportunities include:

  • Power: Storing green hydrogen during periods of high renewable generation, to generate power in low periods e.g. in the UK where up to 100GW of offshore wind is envisaged by 2050.
  • Products: storing energy cheaply in other liquid or solid forms e.g. using hydrogen to produce green ammonia.
  • Natural gas: Using existing midstream natural gas infrastructure (storage, regas & pipes) to enhance blue hydrogen supply chain flex.

Electrolysers can also provide key flexibility services to power networks to compliment electricity storage e.g. balancing/ancillary services.  Revenues from these services are set to form an important part of the investment case for green hydrogen projects.

5.Policy focus on scaling not picking winners

Policy makers are currently focused on defining hydrogen support mechanisms that:

  • Incentivise competition to drive down costs
  • Support rapid scaling
  • Allow access to low cost financing
  • Facilitate a level playing field i.e. are not technology specific
  • Do not impose an unreasonable cost burden on consumers.

The EU and national governments have learnt some key lessons from renewables deployment that will shape their approach to hydrogen. These lessons are likely to support a much faster evolution of hydrogen support mechanisms. Evidence to date points to competitive bidding to access some form of revenue stabilisation & support mechanism e.g. CfD based.

Renewable support mechanisms have the benefit of being linked to a transparent and liquid power price.  This not yet possible for hydrogen, which means an alternative reference is required e.g. related to some transparent measure of hydrogen revenue or level of carbon abated.

Although policies are set to support competition across different production sources, there are likely to be policy mechanisms that act to close the cost gap between green & blue hydrogen. For example:

  • green hydrogen may receive additional policy support via reduced network charges and payments for provision of flexibility services
  • blue hydrogen will incur higher costs associated with its residual carbon footprint as carbon prices rise.

The details of national support mechanisms that are set to emerge over 2021-22 will be a key catalyst for scaling investment in hydrogen infrastructure.

What are these views based on?

The 5 factors we set out above are based on Timera’s client work on hydrogen across the last 2 years.  It is interesting how broadly and quickly industry interest in hydrogen gas grown.

The problems we are working on with clients illustrate a cross section of industry focus areas. For example:

  • renewables investors – electrolyser investment cases & H2 impact on power market evolution
  • a global industrial company – decarbonising production supply chains & H2 offtake contract structures
  • midstream gas portfolios – threat to existing assets & H2 growth/diversification opportunities
  • oil & gas producers – H2 value chain evolution & impact on gas/LNG markets.

It is difficult to overstate the pace at which momentum is building behind hydrogen investment, given clean hydrogen existed largely in the realms of science fiction only 2 years ago.





Previous article
Next article


  1. Has jacinda not made it clear enough that cost and extreme wastage dosent matter to her govt?
    The great sniffles lockdown, kiwibuild, the onslow plan and now the carbon plan that the estimate to cost 11bil when in reality will be well over 150bil by the time oportunity costs and compo is paid out.

    0= nothing so just keep adding them to the debt, failure means nothing also as no ones held to account anyway. I doubt we will see 1 hydrogen car etc yet nz will get a big white elephant hydrogen plant that likely wont even function



  2. Monies should be invested in the possibility of a far more abundant power source in NZ that is 100% clean and renewable , Labour Party “Piss and Wind” .
    My estimate is that if you drained 3 pies at the moment you could power Hamilton for at least a month ,Robbo could be the czar of Methane and I reckon his husband the bus driver has kept that vessel well pressurised .
    The rest of the Caucus will be connected to a shit powered electricity generator and in no time we’ll be exporting energy to Aussie..LOL.



  3. So the Climate Commission report says no coal, no gas, no petrol/diesel and the Greens do not want any more dams but they push hydrogen. Where is the energy to produce the H2 coming from or put another way where is the nuclear plant going to be built?
    Wind and solar will never produce enough for large scale use –OK for a house or on a farm for small scale use (eg. a pump) but nothing else.
    There is no other option, but nuclear, unless they bin the report !!!



  4. I’m sorry, but I just couldn’t read all this corporate bullshit. ‘Scaling across renewable technologies’ and ‘Turquoise hydrogen’ FFS! What a load of crap.

    I don’t know who this bozo Paul Homewood is (nor do I care) but I’ll bet he’s some overpaid stuffed shirt who makes a living writing drivel for governments (or worse, universities) to wank over.



    • No burning pure Hydrogen produces no CO2. Just H2O. But Co2 is good fro the planet, as Green life flourishes and reduces the overall temperatute via feed backs in the long run. ( Mostly through enhanced cloud production). Hydrogen is however a wet dream. Itss too expensive to make, too expensive to store and too fucking dangerous to use. I would rather walk than use any device powered by pure hydrogen. I have seen a small balloon of pure dry hydrogen explode and was amazed at the shock wave it produced. Won’t go near it.



      • You are correct, but at the end of the day the world needs the co2 so fuck the greenies and I dont want to drive a potential bomb, I did find this: Production is usually classed in terms of colour; ‘grey hydrogen’ is produced as a by-product of an industrial process, ‘blue hydrogen’ is produced through a production process where CO2 is also produced then subsequently captured via CCS



  5. Hydrogen is very hard to store. It leaches out between the actors of steel storage vessels. It also causes Hydrogen embrittlement of steel, especially high strength steel. It has comparatively low energy density and needs to be stored under high pressure, which is a problem with the issues listed before.
    What is the point in cracking natural gas for hydrogen? Use rhe gas as is



  6. Lucky we have plenty of natural organic fuels like coal and oil.

    We could put nuclear power plants in Auckland and Wellington to supply a hydrogen conversion factories. That way the urban dwelling masses can feel smug about saving the planet. We can even store the nuclear waste in the suburbs.



Recent posts

Have Your Say

MEGA Quid Pro Quo?

Have Your Say

Recent comments

Mike Hunty on Have Your Say
Starving Artist on Have Your Say
rightoverlabour on Have Your Say
FJA on Have Your Say
Editor on Have Your Say
Editor on Have Your Say
FJA on Have Your Say

Pike is our weekly review of the most popular posts and comments seen on YSB in the past week.
overcast clouds
13.4 ° C
13.4 °
13 °
96 %
88 %
17 °
22 °
18 °
18 °
20 °
NZD - New Zealand Dollar