This poster was created in 1979 by Saatchi and Saatchi for the Conservative Party at a time when Labour had been in power for a while, and unemployment was at a high (though not by modern standards). It was a big issue, and Margaret Thatcher made getting Britain back to work the core of her campaign. This poster is great for several reasons. Firstly, you can’t miss it.
The typography (by Roger Kennedy) is fantastic, and the message is so economical…three words, in caps, big and black. It’s graphic and striking.
The snaking line of the unemployed jars with the strong horizontals and verticals of the type.
It’s bare, simple and brutal in how it delivers the simple, single-minded message. There isn’t even a logo to clutter it up.
Thatcher won the election and the poster became an icon.
Now wouldn’t it be great if the Nats adopted something like this? I despair at the thought of them not getting tough enough on this useless pack of troughers we call a govt. All the namby pamby touchy feelz we have endured in the past two weeks is well and truly overdone. And now we even have the cops dictating where we can go to commemorate Anzac Day.