The world’s top-earning YouTube star is an 8-year-old boy who made $22 million in a single year reviewing toys
The highest-earning YouTube star in the world is an 8-year-old kid who makes millions reviewing toys online.
Ryan Kaji, of YouTube’s Ryan ToysReview, generated $US22 million in revenue in a single year from his YouTube fame.
A family-run YouTube channel, Ryan ToysReview generated about $US22 million in pretax income from June 1, 2017, through June 1, 2018, according to Forbes, up from $US11 million the year prior. The raw estimate of $US22 million put Ryan ToysReview just ahead of controversial star Jake Paul (who banked $US21.5 million that year).
Ryan ToysReview started from occasional five-minute toy-unboxing videos posted to YouTube, with Ryan as the host in 2015.
As the channel began to grow in views and subscribers, Michael Bienstock, chief executive of the influencer-focused wealth-management company Semaphore, reached out to Ryan ToysReview, and had a conversation with Ryan’s dad about how complicated things would get financially if the channel continued to grow at this pace,
Bienstock helped the Kaji family turn what Ryan’s parents were doing at home into something bigger.
Today, Ryan ToysReview is more than a YouTube channel.
From toothbrushes to a television show, the Ryan ToysReview brand, Ryan’s World, is a lucrative empire, built with the help of kids-entertainment company Pocket.Watch.
The company brought the Ryan’s World brand to Colgate, Nickelodeon, Bonkers Toys, Roku, and Walmart, expanding Ryan from YouTube.